Asia is a leading fresh produce market, connecting growers, exporters, importers and retailers across global supply chains. For 30 years, MSC has been a trusted partner to Asia’s fresh produce industry, helping businesses transport fruits and vegetables to markets worldwide efficiently, reliably and in optimal conditions.
To help customers navigate this evolving sector, MSC will exhibit at Asia Fruit Logistica 2026 from 2–4 September 2026 at AsiaWorld-Expo, Hong Kong, China. Meet our experts to discuss the latest market trends and learn how MSC’s global connectivity, end-to-end transport solutions and advanced reefer technology can help fresh produce businesses access new markets, protect cargo quality and grow with confidence.
📅 Date: 2–4 September 2026
🕘 Time: 9:00 AM – 5:00 PM (GMT+8)
📍 Venue: AsiaWorld-Expo, Hong Kong
🏛️ MSC Booth: Hall 5, Stand 5R01
MSC’s Offerings include:
• Direct access to global markets through MSC’s extensive network, offering competitive transit times and enhanced connectivity across key trades.
• Seamless cold chain solutions provide reliable temperature-controlled transportation from origin to destination.
• Cutting-edge reefer technology featuring temperature, humidity, and atmosphere control, preserving the freshness and quality of perishable cargo throughout the journey.
• End-to-end cargo visibility with MSC iReefer, enabling real-time monitoring and temperature control to safeguard fresh produce in transit.
• Energy-efficient solutions and sustainability initiatives, supporting a decarbonized and resilient cold chain.
Join Our Booth Presentations
At the MSC booth, you will gain valuable insights into how MSC supports business opportunities through our global trade expertise, advanced reefer technology and digital solutions designed for the future of supply chains.
Presentation 1: Delivering Freshness: MSC Trade Network and Reefer Capabilities
📅 Date: 2 September 2026, Wednesday
🕝 Time: 2:00 – 2:30pm
🎤 Presenter: Jamie Deng, Senior Trade Manager, MSC Asia Regional Office (Singapore)
• Learn how MSC's global trade network, end-to-end cold chain capabilities with high-quality reefer solutions help protect cargo quality while creating new opportunities for growth across international markets.
Presentation 2: MSC Digital Business Solutions Empower Smarter Supply Chains
📅 Date: 3 September 2026, Thursday
🕝 Time: 2:00 – 2:30pm
🎤 Presenter: Vivi Wang, Assistant Manager, Digital Products, MSC China
• Explore how MSC's digital business solutions enhance supply chain visibility through advanced cargo monitoring, actionable insights and seamless customer experience.
Meet MSC's Experts at Stand 5R01
Whether you aim to enter new markets, strengthen your cold chain or enhance cargo visibility, our experts can provide tailored solutions to meet your business needs.
Visit us at Stand 5R01 to discover how MSC’s end-to-end transport solutions, reefer expertise and digital solutions can help your business stay competitive in the evolving fresh produce market.
Book a meeting with our experts and unlock new opportunities to move your business forward together.